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Why purpose matters and not just for marketers

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Why purpose matters and not just for marketers

Melissa Waggener Zorkin, global CEO and founder of WE Worldwide, tells CNBC that brand purpose and vision are weighty statements that should reside at the highest levels of the corporation and stand above all commercial decisions.

05:40

Wed, Jun 19 201911:10 AM EDT

Fed Chair Powell downplays 'stagflation' concerns

Fed Chair Powell downplays 'stagflation' concerns

Fed Chair Powell: We will see inflation move down this year, but my confidence in it is lower

Fed Chair Powell: We will see inflation move down this year, but my confidence in it is lower

Fed Chair Powell: We want to be careful not to target wage growth or the labor market

Fed Chair Powell: We want to be careful not to target wage growth or the labor market

Fed Chair Powell: The demand in the labor market is strong, but is cooling

Fed Chair Powell: The demand in the labor market is strong, but is cooling

Fed's Jerome Powell: Inflation remains too high and path forward is uncertain

Fed's Jerome Powell: Inflation remains too high and path forward is uncertain

Fed Chair Powell downplays 'stagflation' concerns

Fed Chair Powell downplays 'stagflation' concerns

Fed Chair Powell: We will see inflation move down this year, but my confidence in it is lower

Fed Chair Powell: We will see inflation move down this year, but my confidence in it is lower

Fed Chair Powell: We want to be careful not to target wage growth or the labor market

Fed Chair Powell: We want to be careful not to target wage growth or the labor market

Fed Chair Powell: The demand in the labor market is strong, but is cooling

Fed Chair Powell: The demand in the labor market is strong, but is cooling

Fed's Jerome Powell: Inflation remains too high and path forward is uncertain

Fed's Jerome Powell: Inflation remains too high and path forward is uncertain